There is the saying that “any publicity is the good the publicity”. It means that if you manage to communicate your message to your target customer, so you have achieved your first success in your venture. Nowadays, the strongest tool that any company have to grow their business is marketing. Due to the presence of the internet, the attention span of people has been reduced. Because whenever you will be going online to any website or a social media site, you will see tons of advertisements in just matter of a minute. It is not even humanly possible to remember what you have seen. Then how that can help to remember a certain message from a particular company.
Many times companies are unable to capture an eye of their potential customer due to this haphazardness. Many people have a habit, they simply ignore the advertisement online, just by blocking them. Usually, this medium of advertisement is used to address the wider crowd. Specially region wise but when it comes to attracting people in some community. Then online advertisement is not all effective.
For example, somebody has started a business in small-town or neighbourhood has a population of around 5,000 people. It doesn’t mean that all population will be the potential customer but there might be a chance that only half of them can be. Now to attract those customers, one has to use conventional methods of advertisement which must have a physical and tangible presence. Also, the size of the business is small, it means that the marketing budget will also be limited. In this closed community, the message must reach to people in-person. Then answer to all these limitations is A4 promotional Flyer. 
Yes, they are easy to print, easy to deliver as you can just assign a team of 4-5 people or courier company to deliver in the desired area. In terms of cost, this one of the cost-effective marketing tool. The advantages of using A4 flyers for marketing are as follows;
- The area of A4 size flyer provides you with the amole of space to completely print your message on it. Even both side can be used and separate printing can be done on both side
- The person who will be receiving the flyer, can physically hold it and read it. Even save it for future references. This is natural anything which you can hold and see physically, you tend to remember it for longer
- For businesses, it’s the cheapest tool for marketing. You can get a single as low as $0.10. So if you are short in budget and stretch your advertisement to thousands of people. You must opt for an A4 flyer
- They are easy to get. You can find printers who can print A4 flyers. Now even you can order them online, share your required design and they will be delivered at your address. The lead time of getting A4 flyer is also very short instead of other marketing materials, so even if you are short in time to advertise, you can go for A4 flyer printing.
